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Adobe Journey Optimizer Business Practitioner Professional Sample Questions (Q14-Q19):
NEW QUESTION # 14
An email marketing specialist is personalizing a welcome email and wants to ensure a graceful fallback for profiles that are missing a first name. Instead of "Hello ,", it should say "Hello Valued Customer,". The profile attribute is `person.name.firstName`.
How can this be achieved concisely in the Expression Editor?
- A. `person.name.firstName || "Valued Customer"`
- B. `person.name.firstName ? "Valued Customer"`
- C. `fallback(person.name.firstName, "Valued Customer")`
- D. `IF(person.name.firstName, person.name.firstName, "Valued Customer")`
Answer: A
NEW QUESTION # 15
An event marketing coordinator is setting up a journey to send a reminder email for an upcoming webinar. The journey should start exactly 48 hours before the webinar for each registered user. The webinar's specific date and time is stored as a `webinarDate` attribute on each registrant's profile.
How should the entry and timing of this journey be configured?
- A. Start with a scheduled 'Read Audience' activity that runs hourly to check for registrants.
- B. Start with an 'Audience Qualification' activity for a segment of "all webinar registrants".
- C. Start with a 'Reaction' event that listens for a registration confirmation.
- D. Start with a 'Read Audience' activity scheduled to run daily, followed by a condition to check if the webinar date is in 2 days.
Answer: D
NEW QUESTION # 16
A loyalty program manager needs to update a member's profile after they complete a specific action in a journey, such as setting their `lastActivityDate` attribute to the current date and time.
Which journey activity should the manager use to perform this profile update?
- A. An Update Profile activity
- B. An Action activity
- C. A Data Source activity
- D. A Condition activity
Answer: A
NEW QUESTION # 17
A journey starts with an Event activity.
What is a key piece of information that MUST be configured within this activity to link the incoming event to a customer profile?
- A. The name of the upstream data source.
- B. The journey's start and end dates.
- C. The schema that the event payload must adhere to.
- D. A specific Identity Namespace.
Answer: D
NEW QUESTION # 18
What is the key difference between a dataset that is enabled for Profile and one that is not?
- A. Only Profile-enabled datasets can have a schema applied to them.
- B. Datasets not enabled for Profile are limited to 1GB in size.
- C. Data ingested into a Profile-enabled dataset is added to the Real-Time Customer Profile, while data in other datasets remains separate.
- D. Datasets not enabled for Profile can only be used for analytics, while Profile-enabled datasets can be used for journeys.
Answer: C
NEW QUESTION # 19
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