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| Topic |
Details |
| Topic 1 |
- Account Creation and Settings: This section targets IT Solution Architects, covering the provisioning of environments and configuration of various settings. It includes contact data integration, DNS settings, SSL certificates, email channel setup and compliance, account security settings, and channel setup. The focus is on describing, explaining, and configuring these elements.
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| Topic 2 |
- Data Integrations Advanced: Designed for Data Center Network Engineers, this section delves into advanced data integration techniques. It encompasses store data onboarding (CSV), product data integration (URL, Google Tag Manager), sales data onboarding (APIs), customer data onboarding (APIs, CSV), Predict, and the SAP Customer Data Platform connector. The emphasis is on describing and explaining these integration methods.
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| Topic 3 |
- Managing Clean Core: This section evaluates the ability of IT Solution Architects to apply clean core principles to ERP systems. It emphasizes maximizing business process agility, reducing adaptation efforts, and accelerating innovation.
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| Topic 4 |
- Data Collection and Contact Management: Aimed at Data Center Network Engineers, this section focuses on contact management, block lists, Smart Insight, Web Extend, relational data, and plug-in onboarding for platforms like SAP Commerce, SAP Customer Data Platform, and Magento. It assesses the ability to describe, explain, and utilize these components effectively.
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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q26-Q31):
NEW QUESTION # 26
What are some of the ways bounces can be caused? Note: There are 2 correct answers to this question.
- A. A soft bounce can result from a temporary server breakdown.
- B. A hard bounce can result from an email address that does not exist.
- C. A hard bounce can result from an email rejected by the recipient's server firewall.
- D. A soft bounce can result from a recipient putting the sender on their personal spam list.
Answer: A,B
Explanation:
Email bounces in SAP Emarsys are categorized as soft or hard:
* Option B:Correct. A soft bounce occurs due to temporary issues, such as a server breakdown or full inbox.
* Option D:Correct. A hard bounce occurs when an email address doesn't exist, indicating a permanent delivery failure.
* Option A:Incorrect. Marking as spam typically results in a complaint, not a soft bounce.
* Option C:Incorrect. Firewall rejection might cause a soft bounce, not a hard one, depending on the reason.The SAP Emarsys Help Portal under "Email Delivery" explains bounce types and causes.
References:SAP Emarsys Help Portal - "Email Delivery" (https://help.emarsys.com/).
NEW QUESTION # 27
You created a new lookalike audience for Facebook in Digital Ads and notice the size of your audience displayed is -1. How is this possible?
- A. The network audience was created but there are not enough contacts.
- B. The network is searching for matching profiles and has not yet finished.
- C. Facebook does not provide audience size when multiple contact identifiers are used for contact matching.
- D. The network audience was created but the transfer of the contacts failed.
Answer: B
Explanation:
A -1 audience size in Digital Ads indicates:
* Option D:Correct. The audience is still being processed by Facebook, searching for matching profiles, and the size isn't finalized yet.
* Option A:Incorrect. Insufficient contacts would show a low number, not -1.
* Option B:Incorrect. Multiple identifiers don't inherently prevent size reporting.
* Option C:Incorrect. A failed transfer would show an error, not -1.The SAP Emarsys Help Portal under
"Digital Ads" explains -1 as a processing state.References:SAP Emarsys Help Portal - "Digital Ads" (https://help.emarsys.com/).
NEW QUESTION # 28
Which of the following attributes can be used for Smart Insight filtering? Note: There are 3 correct answers to this question.
- A. Price amount - You can filter orders based on a price range for items purchased in those orders.
- B. Expired Coupon - You can filter for users whose coupon has expired.
- C. Attribution channel - You can filter by the channel responsible for the purchase (currently email, In- app, and Push campaigns).
- D. External ID - you can filter contacts by this ID if you use an external ID to identify your customers, products, or stores.
- E. Email campaign name - You can filter contacts based on the campaign's name in Emarsys.
Answer: A,C,E
Explanation:
Smart Insight filtering in SAP Emarsys includes:
* Option A:Correct. Attribution channel (e.g., email, push) is a filter for purchase sources.
* Option C:Correct. Email campaign name allows filtering by specific campaigns.
* Option D:Correct. Price amount enables filtering by order value ranges.
* Option B:Incorrect. Expired Coupon is not a standard Smart Insight filter.
* Option E:Incorrect. External ID filters contacts, not Smart Insight purchase data directly.The SAP Emarsys Help Portal under "Smart Insight" lists these filters.References:SAP Emarsys Help Portal -
"Smart Insight" (https://help.emarsys.com/).
NEW QUESTION # 29
Which tools can you use to show different content to female and male contacts in a single email campaign?
Note: There are 3 correct answers to this question.
- A. Block Targeting
- B. Manage Optional Content
- C. Personalization Rules
- D. Emarsys Scripting Language
- E. Predict Recommendation Settings
Answer: A,C,D
Explanation:
To display different content based on gender in one email:
* Option B (Block Targeting):Correct. Block Targeting in the VCE allows content blocks to be shown to specific segments (e.g., females vs. males).
* Option D (Personalization Rules):Correct. Rules can conditionally display content based on contact fields like gender.
* Option E (Emarsys Scripting Language):Correct. ESL enables advanced logic to customize content dynamically by gender.
* Option A:Incorrect. Predict settings are for AI recommendations, not gender-based content splitting.
* Option C:Incorrect. Manage Optional Content is for A/B testing, not segment-specific content.The SAP Emarsys Help Portal under "VCE" and "Personalization" confirms these tools.References:SAP Emarsys Help Portal - "Visual Content Editor" (https://help.emarsys.com/).
NEW QUESTION # 30
Which database CANNOT be used to power personalization in SAP Emarsys?
- A. MySQL
- B. Microsoft SQL Server
- C. Amazon Redshift
- D. MongoDB
Answer: D
Explanation:
SAP Emarsys supports specific databases for personalization via Relational Data:
* Option A (MongoDB):Correct. MongoDB, a NoSQL database, is not supported for Emarsys personalization, which relies on SQL-based systems.
* Option B:Incorrect. Microsoft SQL Server is supported.
* Option C:Incorrect. Amazon Redshift is supported.
* Option D:Incorrect. MySQL is supported.The SAP Emarsys Help Portal under "Relational Data" lists supported SQL databases, excluding MongoDB.References:SAP Emarsys Help Portal - "Relational Data" (https://help.emarsys.com/).
NEW QUESTION # 31
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