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Salesforce MCC-201 Study Test | MCC-201 Valid Exam Notes
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Salesforce has announced its latest certification exam, the MCC-201: Marketing Cloud Connect Essentials. MCC-201 Exam is designed to test the candidate's knowledge of Marketing Cloud Connect, which is a powerful tool that enables the integration of Salesforce and Marketing Cloud. It is ideal for those who want to demonstrate their expertise in this area and enhance their career opportunities.
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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q27-Q32):
NEW QUESTION # 27
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest-value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should they use to create an audience for this campaign? Choose 3 answers
- A. Conversion Rate
- B. Proximity to Store
- C. Last Purchase Date
- D. Lifetime Purchase Value
- E. Ages in Household
Answer: A,C,D
NEW QUESTION # 28
A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.
What should the customer have in place to ensure this solution can be implemented?
- A. A Datorama instance to ingest their data
- B. An external system to receive and confirm callback and subscriptions
- C. A Transactional Journey with the Not Sent Notification activity included
- D. An Interaction Studio instance to ingest their data
Answer: B
NEW QUESTION # 29
Northern Trail Outfitters wants to its emails to be redirected to Marketing Cloud server* for processing.
Which configuration setting should the consultant recommend'
- A. Private Domains
- B. Reply Mail Management
- C. Sender Authentication Package
- D. Custom Delivery Profiles
Answer: C
NEW QUESTION # 30
A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud.
What is the implication of this data model when using Marketing Cloud Connect?
- A. The customer will be unable to use synchronized data extensions.
- B. Tracking Data will not be returned to the Sales Cloud email recipient.
- C. The customer will be able to use Reports and Campaigns as audiences.
- D. Email Sends will fail if the Contact ID or Lead ID is not included.
Answer: D
NEW QUESTION # 31
Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.
Which solution should they use?
- A. CloudPages opt in to Event Journey
- B. Existing Email Event Notification Subscription
- C. Smart Capture and Triggered email messaging
- D. Keyword opt in and SMS Messaging
Answer: D
Explanation:
Keyword opt in and SMS Messaging can be used to allow attendees to request event-specific notifications by texting a keyword to a short or long code. The keyword can trigger an SMS message with the requested information or a link to a CloudPage with more details. Reference: https://help.salesforce.com/articleView?id=sf.mc_moc_keyword_opt_in.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_moc_sms_messaging.htm&type=5
NEW QUESTION # 32
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