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NEW QUESTION # 130
A Marketing Cloud admin wants to create an SFTP User for the first time.
Which two considerations should be taken when configuring an SFTP User7 Choose 2 answers
Answer: B,D
Explanation:
When configuring an SFTP user in Marketing Cloud, the following considerations should be taken into account:
B). Minimum password length is 12 characters: Ensuring password security, Marketing Cloud requires SFTP passwords to have a minimum length of 12 characters.
D). Once created, the user will need to be activated in order to use the SFTP: After the SFTP user account is created, it must be activated by the admin before it can be used for file transfers.
Reference: Salesforce Help - Manage SFTP Users
NEW QUESTION # 131
A Marketing Cloud admin is setting up Northern Trail Outfitter's newest business units and several users to assign to the new business units.
How would the admin assign users to the business units?
Answer: C
Explanation:
To assign users to specific business units in Salesforce Marketing Cloud, an admin can manage this directly through the user configuration settings:
Search for the individual user: Navigate to the Users section in Setup.
Select their name and click Edit Business Units: This action allows the admin to manage the business units that the user has access to, enabling or disabling access as required for the new or existing business units.
Reference: Salesforce Marketing Cloud User Management
NEW QUESTION # 132
Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.
What should the Marketing Cloud admin consider when sending from the new IP Address?
Answer: A
Explanation:
When transitioning to a new IP address in Marketing Cloud, consider:
IP Warming: Gradually increase the volume of emails sent from the new IP address to build a good sender reputation with Internet Service Providers (ISPs). This involves carefully managing the list size and subscriber engagement to optimize deliverability.
Monitor Engagement: Monitor how subscribers interact with emails sent from the new IP. Engagement rates influence how ISPs perceive the quality of the sender.
Reference: Salesforce Marketing Cloud IP Warming Best Practices
NEW QUESTION # 133
Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com).
Which steps should be taken to implement this?
Choose 2 answers
Answer: A,B
Explanation:
To limit the distribution of Marketing Cloud tracking data via email to only those within the ntoretail.com domain:
Add a Domain to the Export Email Whitelist: Configure the settings to include 'ntoretail.com' in the export email whitelist. This ensures that only email addresses from this domain can receive exported data.
Enforce Export Email Whitelist: Activate this setting to strictly enforce the whitelist during data exports, preventing any non-whitelisted domains from receiving tracking data.
Reference: Salesforce Marketing Cloud Security Settings
NEW QUESTION # 134
Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success?
Choose 3 answers
Answer: A,B,E
Explanation:
For long-term success with Send Log data extension:
Data Retention: Implement a scoped retention policy to manage the size of the send log by periodically purging older entries. This prevents database overloads and maintains performance.
Custom Fields: Enhance the send log by adding custom fields not included in the default template. This customization allows for capturing specific data points relevant to NTO's needs.
Log Auditing Data: Ensure that all necessary attribute data for auditing communication effectiveness and compliance is logged. This includes variables like send context, subscriber responses, and engagement metrics.
Reference: Salesforce Marketing Cloud Send Logging
NEW QUESTION # 135
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