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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q155-Q160):
NEW QUESTION # 155
Which three statements about Send Log Data is correct?
- A. Can be stored for periods of time
- B. Added to a standard view
- C. Uses Measures, filters and programs
- D. Accessed using query
- E. Can be viewed in standard report
Answer: A,C,D
NEW QUESTION # 156
A customer asks why the send time values within an email are not being added to a Send Log.
Which two actions would successfully write send time variables to their Send Log? (Choose 2 answers)
- A. Use the WriteToLog() AMPscript function in the content.
- B. Match an AMPscript variable name to a Send Log field.
- C. Ensure the Send Log is linked in an attribute group.
- D. Enable send logging to a data extension during the send process.
Answer: B,D
Explanation:
* To properly log values, the AMPscript variable names must match the field names in the Send Log (A).
* Additionally, Send Logging must be configured and enabled during the send setup to ensure data is captured into the log (C).
Simply linking a Send Log to an Attribute Group (B) is irrelevant to Send Logging. WriteToLog() (D) is used mainly for server-side debug logging, not for populating Send Logs.
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Exact Extracts from Salesforce Documentation:
Source: Salesforce Help - Send Logging Overview
# "To log values to the Send Log, AMPscript variable names must exactly match the corresponding field names in the log, and logging must be enabled during the send process." Source: Salesforce Help - AMPscript Functions (WriteToLog)
# "WriteToLog() is primarily used for troubleshooting and development, not for writing data to the Send Log."
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NEW QUESTION # 157
Northern Trail Outfitters is interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a Data Extension for sending. The data warehouse can be configured to place a file daily on an SFTP.
Which three questions are relevant to determining a solution? (Choose 3 answers)
- A. Will the file have more than 5,000 rows?
- B. Does the data extension have a data relationship?
- C. Does someone need to be notified if an error happens on import?
- D. Will the data file be placed on the SFTP at the same time daily?
- E. Is the data file a delta or a historical file?
Answer: C,D,E
Explanation:
* Knowing if the file is a delta (only new/updated records) or historical (full set) impacts how imports and updates should be configured (A).
* Consistency of the file drop time affects whether to use Scheduled or File Drop Automations (D).
* Error notification is critical to quickly address any issues with file import (E).
File size over 5,000 rows (C) is not a problem - Marketing Cloud handles millions of records per automation. Data Relationships (B) are more relevant to segmentation after import, not the automation itself.
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Exact Extracts from Salesforce Documentation:
Source: Salesforce Help - File Import Automation Planning
# "Determine if files are incremental or full to properly set import methods. Confirm expected file timing to design scheduled or triggered automations." Source: Salesforce Help - Automation Studio Best Practices
# "Always configure error notifications on Import Activities to ensure prompt action in case of import failures."
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NEW QUESTION # 158
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais? (Choose 2 answers)
- A. File Drop Starting Source
- B. Scheduled Starting Source
- C. %%BASEFILENAME_FROM_FILEDROP%%
- D. %%BASEFILENAME_FROM_TRIGGER%%
Answer: A,C
NEW QUESTION # 159
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
What method should be suggested in this scenario?
- A. Data Retrieves on the Send Object
- B. Platform Events API
- C. Event Notification Service
- D. Data View Export with every send
Answer: C
NEW QUESTION # 160
......
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