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NEW QUESTION # 34
What Google Video marketing objective connects to the goal of people thinking about your brand in decision- making moments?
Answer: C
Explanation:
C: Consideration:
The consideration objective focuses on influencing potential customers during the decision-making process.
It aims to make your brand a top choice when users are evaluating options.
Awareness is about initial exposure, action is about immediate conversions.
NEW QUESTION # 35
You want to evaluate the performance of your first awareness Video campaign. What fundamental metric can help you measure the campaign's success?
Answer: A
Explanation:
C: Video played to
For awareness campaigns, "video played to" metrics (e.g., percentage watched) indicate how effectively your ads are capturing and retaining viewer attention.
This is a fundamental metric for assessing awareness campaign performance.
Conversions are more relevant for action-oriented campaigns.
NEW QUESTION # 36
If you want to run a Video action campaign that reaches customers who already searched for specific keywords on Google Search, which audience solution should you use?
Answer: D
Explanation:
A: Custom Audiences:
Custom Audiences allow you to target users based on their past search activity on Google.
This is perfect for reaching customers who have already shown interest in specific keywords.
In-Market audiences target broad purchase intent, not specific search terms.
NEW QUESTION # 37
An account manager decides to use Custom Audiences for their new Video action campaign. What implementation suggestion would you recommend?
Answer: B
Explanation:
B: Use 10 to 15 of the best-converting keywords from their Search campaigns.
Custom Audiences allow you to target users based on their search activity.
Using high-performing keywords from Search campaigns ensures you reach users with proven interest in your products.
The other options are not optimal strategies for Custom Audiences.
NEW QUESTION # 38
A marketing manager started a Video action campaign one month ago. Two weeks ago, they added InMarket and Custom Audiences to the campaign. Currently, they've spent 80% of the campaign budget. What action would you recommend next to grow conversion volume?
Answer: D
Explanation:
B: Remove audience restrictions with run of network targeting.Since the campaign has spent 80% of the budget, it indicates that the current targeting may be too restrictive.
Run of network targeting broadens reach, allowing the campaign to find more potential converters.
The other options are valid ways to refine targeting, but broadening the reach is the correct option to increase delivery.
NEW QUESTION # 39
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The Google Ads Video Professional Assessment Exam (Google-Ads-Video) certification exam is a valuable credential that is designed to validate the candidates' skills and knowledge level. The Google-Ads-Video certification exam is one of the high in demand industrial recognized credentials to prove your skills and knowledge level. With the Google Google-Ads-Video Certification Exam everyone can upgrade their skills and become competitive and updated in the market.
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